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  • So much big talk about transformation... Chris actually delivers it. Time and again. Part art, part gift, part crazy man. He works his magic every time!

    Maria Eitel - Founder and President of the Nike Foundation

  • A lot of the motivation ideas and support to transform the commercial team has come from Upping Your Elvis.

    Fru Hazlitt, Managing Director, Commercial and Online, ITV

  • Chris leads the most amazing, inspiring, and self-changing events. They’ve had a profound impact in my life and on my work. He has the uncanny ability to help individuals and companies change – change for the better, more profitable, more joyful. Chris helped me discover my real talents and desires. Working with him has changed my life.

    Jeff Semenchuk, Chief Innovation Officer at Hyatt Hotels Corporation

  • Chris’s book is a champagne-in-the-veins tonic for jaundiced people who desire to revive the technicolour from a monochrome life. I heartily recommend it.

    Tim Smit, co-founder and CEO of The Eden Project

  • In a rapidly changing world what differentiates successful companies from average ones is IDEAS. ELVIS unleashes the creative power of people in my team who are enabled to provide creative leadership to help others translate insights into big ideas.

    Stan Sthanunathan, Consumer & Market Insights, Unilever

  • Let Chris Barez-Brown be your idea guru!

    Ken Blanchard, Co-author of the one minute manager

  • It’s not the instrument that makes the music, it’s the player. So much emphasis in the world of innovation and creativity is placed on process, tools and techniques. Chris fully understands it’s the people who make the magic not the structure. Chris is a master at bringing out the creative spark in people to turn dust into something that matters, so that in the words of John Lennon, “We all shine on."

    John Van Vleck, Global Director, Insights, Ideas and Creativity The Coca-Cola Company

  • Chris Barez-Brown is a modern day prophet. He has a gift ... an uncanny ability to inspire change agents in my organization. Everything he touches turns to gold and shines ever so brightly. He is our Elvis.

    Keith Wilmot - The Coca-Cola Company

  • The guys are exceptionally good at what they do. I was making a list of the most influential people or things in my career and this was in the top 3.

    Chris Binns, Managing Partner MediaCom

  • Upping Your Elvis’s simple, human approach to creative leadership helped to teach the Maxus teams that work is all about how we show up every day, not instilling clever techniques and processes. We have applied the learnings, delivered tangible results and live it every day in the work we do at Maxus.

    Jenny Smith, Global Creative Director Maxus

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Are You Driven to Distraction ?

Are You Driven to Distraction ?

March 4, 2018

Distraction is my kryptonite. At worst, I actively go looking for it (usually when my energy is dipping.) At best, I am continually in a fight to resist it’s many tempting forms. There are of course benefits to a ‘welcomed distraction’, a chance to consciously step away from something in order to refresh, re-energise and relax.

My fight is with the unchecked, uncensored, continual interference that we’re bombarded with every minute of the day that threatens to take my attention away from the task at hand. My coping strategy is often to multi-task, deal with all the distraction and firefight my way through a day.

But I know this strategy is neither smart nor clever! We have brains with billions of neurons and many trillions of connections, but we don’t thrive doing multiple things at the same time. Sadly, I’m told multitasking is a myth, it does not exist, at least not as we think about it. Instead we switch tasks.

Apparently, it takes time (an average of 23 minutes and 15 seconds) to re-orient to a primary task after a distraction such as an email, a tweet, a text, a WhatsApp ‘ping’, a Facebook ‘buzz’ and LinkedIn ‘whatever’.

According to the American Psychological Association our efficiency drops by as much as 40%. Long-term memory suffers and creativity — a skill associated with keeping in mind multiple, less common, associations — is reduced.

Our consultancy, Upping your Elvis, is all about waking business up and embedding a culture of energy, awareness and creativity. We want people to feel creatively alive.

I shared some of my tips I have learnt in dealing with the demons that drive me to distraction  with Minutehack. Click here to learn how to stay in the moment, remain focused and ultimately become more of a deadly creative ninja!


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